Paradise Island

Paradise Island-logo

Paradise Island-text

Paradise Island-process

Paradise Island-colour

Paradise Island-font

Paradise Island-map

Paradise Island-identity

identity design

Paradise Island is a new holiday resort and spa project on Changansha Island, China.

The logo uses the bird of paradise plant as the basis of the image and branding, while the letter ‘p’ form reflects the geographical shape of the island. Bright colours and exotic visuals create an exclusive tropical resort feel for the logo and brand generally.